I always remember the amazing Cosplay, the cheering/screaming crowds with the big reveals, etc.Īfter that, when they turned into press only attendance, it just died and big companies started to pull out one by one. Wed 29th Mar This decision is basically what killed E3.The "big game show" can still be a thing, but location and media access have to be huge considerations. It's not even worth it for GAMERS, sitting at home, because you're going to get a lot more bang for your buck just watching the laser focused videos from developers and publishers you care about. It's not worth the trouble for the presenters, and it's not worth the trouble for the media. You could also visit pretty much anywhere else in Japan as an evening trip.Į3 just has no value for anyone any more. Accommodations are expensive in Tokyo, but public transit options means you could say in Soka or a dozen other places and get to the event in the same amount of time it's going to take you to get to the E3 from your Hotel 10 miles away (about an hour). From anywhere else in SEA, going to Tokyo, it's dirt cheap. It is cheaper (MUCH cheaper if you have experience and can get around US Airlines) to go to Tokyo from either of those locations. You're trapped in your hotel room, then trapped in the conference center until your trapped in your hotel room again. It SUCKS for the rep too, as public transit is awful and traffic is worse. a thing most people outside the US really, really don't want to do. Sending a rep from you office in the UK or the East coast to E3 is a $10,000+ proposition and involves spending time in the US. The idea of going to LA from Ontario, Canada or even New York is extremely cost prohibitive. NA is big, the "English speaking world" is even bigger, and the cost of travel and accommodations in LA are insane when compared with the rest of the world. Not ZERO value, which is why I said this format is worthless in North America and not everywhere. Today, you can hit a button and send a press release to every media outlet on earth, and another button to send a product training video to every retailer. That's the environment E3 was born in to. Even if you did that, you still needed to send the reps to the stores selling your product because it's not like "guy selling printers at retail" was reading the news for printer news. Your alternative was to have a network of marketing reps and go to each outlet individually. In the old days, having 4000 media representatives in the same room, being able to give them all the same information at once had huge value. This format just isn't important in NA any more. I've said this before, but it's worth repeating before this E3 gets cancelled. However, it will still go ahead with its annual Devolver Direct this June.īandai Namco also provided a response - noting how it would be attending Geoff Keighley's Play Days event but did not confirm if it would be at this year's E3. IGN got a response from Devolver Digital as well, and although the publisher has never officially attended the event, it has confirmed it won't have a physical presence nearby like in previous years. In a statement, Sega mentioned how it would not be participating and looked forward to sharing "more information on announced and unannounced projects in the future".Ĭhinese video game giant Tencent confirmed via a spokesperson that its developer Level Infinite ( Honor of Kings, PUBG Moblie) would also not be at this year's event. Following yesterday's news Ubisoft would be withdrawing from this year's E3, it seems a few more third-party publishers have decided not to attend this year's event.Īccording to IGN, both Sega and Tencent will not be in attendance.
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